United Ministries, which recently joined forces with the Greenville Area Interfaith Hospitality Network (GAIHN), has announced the new identity for the merged organization. One of the area’s leading nonprofits, United Ministries will retain its name but has adopted a new logo and overall brand identity for the agency. The new identity reflects its efforts to bring the community and resources together to transform the lives of those in Greenville who are striving to achieve financial stability and self-sufficiency.
“Our new brand aligns with our mission to serve and empower those on the transformative journey to self sufficiency,” said United Ministries’ Executive Director Tony McDade. “The icon represents our three focus areas of Education and Employment, Crisis Assistance and Homeless Services. We provide compassionate care for those who are in crisis now but go further by opening up opportunities for our clients to thrive in the future. The integrated and relationship-oriented nature of these services and our role as a catalyst to help people move forward are vividly depicted in our new brand.”
The new identity was revealed at an event held just a short walk from United Ministries at Zen in Downtown Greenville on September 22nd. At the event a United Ministries’ program participant, Jameice Robison, shared the compelling story of how her life and that of her four little girls has been transformed through the work of the organization. Jameice and her family benefited from temporary housing provided though GAIHN as well as United Ministries’ assistance with pursuing further education and obtaining stable employment. She is now on a path to become a registered nurse, which will allow her to adequately provide for her family.
“I don’t know where we would be right now without the help of GAIHN and United Ministries,” said Robison, as her four elementary aged daughters looked on.
At the celebration event, United Ministries was presented with a proclamation signed by Mayor Knox White naming September 22, 2016 as United Ministries’ Transforming Lives Together Day and encouraging all citizens to get involved in the work of the organization. The proclamation was presented by Councilmember Gaye Sprague.
“Our new identity relates the synergy of our organization, which has been strengthened by the joining together of United Ministries and GAIHN,” explained Alan Marshall, Chairman of the Board for United Ministries. “The connectedness of the logo’s elements conveys how as a leading Greenville nonprofit we bring together people, resources and organizations to affect positive change in the lives of others. It also symbolizes how our programs work together with one feeding into another, forming a seamless connection through which clients can conveniently access United Ministries’ many essential services.”
“The new tagline emphasizes that we cannot make changes for our clients, and perhaps they alone cannot achieve their goals,” shared Ethan Friddle, the organization’s Director of Programs and Operations, “but that working together, their lives can be transformed.”
Volunteer and staff leaders at United Ministries worked with local marketing and public relations firm DNA Creative Communications to craft the new brand identity and messaging. The Community Foundation of Greenville and the United Way of Greenville County have both supported the agency’s recent merger and rebranding efforts.